campaign_id: null created_at: ‘2026-03-11T18:35:39.997168+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/market_research/5/ experiment_id: null id: 5 product_id: null skill: market_research title: Kismet x Stella Blue Coffee Collaboration Strategy updated_at: ‘2026-03-12T00:48:55.422157+00:00’
Kismet x Stella Blue Coffee Collaboration Strategy
market_research · 2026-03-11
Kismet x Stella Blue Coffee — Collaboration Strategy (Updated)
Executive Summary
Multi-channel collaboration strategy between Kismet and Stella Blue Coffee, anchored by the visual parallel between Kismet’s new 10 oz Nugs bags (designed to look like coffee bags) and Stella Blue’s premium coffee bags. Stella Blue was founded by Dan “Big Cat” Katz (Barstool Sports / Pardon My Take) and named after his rescue dog Stella from PAWS Chicago.
Campaign Concept: “Your Morning Routine, Upgraded” — one bag fuels your morning, the other fuels your dog’s.
Four IRL Activations
1A. “The Morning Ritual” Pop-Up (15K/city)
Coffee bar for humans + treat bar for dogs with oversized bag photo wall, rescue dog adoptions, limited-edition co-branded merch.
1B. Barstool Event Integration
PMT live shows, Rough N’ Rowdy, dog-friendly tailgates with Kismet treat bars alongside Stella Blue coffee stations.
1C. Guerrilla Sampling (5K)
Co-branded kits at dog parks, farmers markets, pet-friendly breweries (2,000 units).
1D. Kismet Pack Walks (3K/walk) — NEW
Monthly co-branded group dog walks in 2–4 cities. Attendees get free Stella Blue Coffee, dogs get Nugs at “snack stops” along the route. At the end, every attendee receives a co-branded postcard with a unique QR code to redeem a GWP (free Nugs with any Kismet order) on kismetpets.com, plus a Stella Blue discount code on the flip side. Full IRL-to-ecom conversion loop: RSVP captures email → free samples build affinity → postcard drives to site → GWP redemption triggers Klaviyo welcome flow → ongoing retention. Highly scalable and repeatable.
E-Commerce Cross-Platform Promotion
- Morning Ritual Bundle on both sites
- Subscription cross-pollination
- Cart upsells, email swaps, package inserts, co-branded landing page
- Loyalty cross-referral with $1 PAWS Chicago donation per cross-purchase
Social Media Collaborations
- 4–6 part “Morning Ritual” hero content series
- Big Cat / PMT integration (ad reads, posts, giveaways)
- Rescue Spotlight Series with PAWS Chicago
- Pack Walk recap Reels driving FOMO for next walk
Budget: 50K (with 50/50 cost-sharing)
90-Day Targets
- 500–1K new Kismet customers from Stella Blue
- 30K bundle revenue
- 2M+ social impressions
- 500+ UGC submissions
- 1K–2.5K new email subscribers per brand
- 400–800 Pack Walk attendees, 30%+ GWP redemption rate
- 50+ rescue adoptions facilitated
Mentions
- Kismet Pack Walks — IRL-to-ecom activation loop (defines)
- Stella Blue Coffee (defines)