aliases:
- Stella Blue
- Big Cat Coffee canonical_name: Stella Blue Coffee dashboard_url: https://dashboard.kismetpets.com/context/entities/competitor/stella-blue-coffee/ id: 32 kind: competitor last_synthesized_at: ‘2026-05-06T18:08:34.246546+00:00’ slug: stella-blue-coffee updated_at: ‘2026-05-06T18:08:34.246724+00:00’
Stella Blue Coffee
Competitor — stella-blue-coffee
Premium DTC coffee brand founded by Dan “Big Cat” Katz (Barstool Sports / Pardon My Take), named after his rescue dog Stella from PAWS Chicago. Not a direct competitor — adjacent brand with overlapping audience (dog parents, pet rescue affinity, premium DTC consumer).
Strategic role: highest-value cross-brand collaboration partner identified to date. The visual parallel between Kismet’s 10oz Nugs bags (designed to look like coffee bags) and Stella Blue’s coffee packaging is the core creative hook for a “Your Morning Routine, Upgraded” campaign — one bag fuels you, the other fuels your dog.
Activation surface area: pop-up retail (“Morning Ritual”), Barstool/PMT integration, guerrilla sampling kits, and the pack-walk-activation format (monthly co-branded group walks → ecom GWP loop). Co-branded landing page, subscription cross-pollination, and PAWS Chicago donation mechanic ($1/cross-purchase) round out the strategy.
Budget envelope 50K with 50/50 cost-sharing. 90-day targets: 500–1K new Kismet customers, 2M+ social impressions, 50+ rescue adoptions facilitated.
Aliases
- Stella Blue
- Big Cat Coffee