aliases:
- Kismet Shakers
- freeze-dried chicken topper
- Hip & Joint Shakers
- Skin & Coat Shakers
- Multivitamin Shakers canonical_name: Shakers (functional meal toppers) dashboard_url: https://dashboard.kismetpets.com/context/entities/product/shakers-product/ id: 30 kind: product last_synthesized_at: ‘2026-05-06T18:08:13.398535+00:00’ slug: shakers-product updated_at: ‘2026-05-06T18:08:13.398942+00:00’
Shakers (functional meal toppers)
Product — shakers-product
Functional freeze-dried chicken meal topper sold at $24.99. Three SKUs differentiated by functional benefit: Hip & Joint (glucosamine), Skin & Coat (omega-3s), and Multivitamin. Designed to “boost the bowl” — shake on top of any kibble or fresh food.
Strategic role: companion product to the core kibble line, monetizing the “I want to do more for my dog” moment without forcing a food switch. Pairs naturally with squares-product in the “Better Bites, Bigger Boosts” bundle. Anchor product for cross-sell campaigns to existing Kismet food customers.
Connects to kibble-plus-nugs-format mechanically (same freeze-dried tech, sold as a separate add-on rather than mixed into the food bag). Creative and PDP copy should emphasize the satisfying shake sound — voice mining and ad concepts repeatedly note dogs come running to the sound.
Avoid generic “topper” vocabulary — Kismet brand voice uses the proper noun “Shakers.”
Aliases
- Kismet Shakers
- freeze-dried chicken topper
- Hip & Joint Shakers
- Skin & Coat Shakers
- Multivitamin Shakers