aliases: [] canonical_name: ‘“Better Bites, Bigger Boosts” — Shakers + Squares bundle campaign’ dashboard_url: https://dashboard.kismetpets.com/context/concepts/theme/better-bites-bigger-boosts-bundle/ id: 152 kind: theme last_synthesized_at: ‘2026-05-06T18:09:17.867703+00:00’ slug: better-bites-bigger-boosts-bundle updated_at: ‘2026-05-06T18:09:17.867921+00:00‘
“Better Bites, Bigger Boosts” — Shakers + Squares bundle campaign
Theme — better-bites-bigger-boosts-bundle
Full-funnel Instagram campaign bundling shakers-product + squares-product at savings vs. buying separately. Landing page: kismetpets.com/pages/landings/better-bites-bigger-boosts. Budget envelope under $5K/mo split 50/35/15 across prospecting / retargeting / cross-sell.
Strategic angle: layers on top of root-cause-fix-angle — the food is the foundation, Shakers + Squares are the “you’re already doing something great, now do more” upgrade play. Lead with everyday ritual (mealtime + reward time) backed by functional credibility, not gut-health clinical messaging. Two products, two moments, one bundle.
Six creative concepts span the funnel: carousel, Reels day-in-the-life, editorial flat-lay, testimonial-quote retargeting, “The Math” comparison retargeting, and “Complete the Set” cross-sell. KPI targets: CPC <20.
Repeatable bundle-campaign template: pair two complementary Kismet SKUs → daily-ritual creative on top of clinical foundation → full funnel with cross-sell layer. Successor bundles can reuse the structure.