campaign_id: null created_at: ‘2026-05-11T23:12:42.721934+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/dtc_ads/34/ experiment_id: null id: 34 product_id: null skill: dtc_ads title: First-Bag Offer Ad — 4:5 Static (Nosh-inspired) updated_at: ‘2026-05-11T23:12:42.721947+00:00’
First-Bag Offer Ad — 4:5 Static (Nosh-inspired)
dtc_ads · 2026-05-11
Kismet First-Bag Offer Ad — 4:5
Format: 4:5 portrait static (Meta Feed / IG Feed) Strategic hypothesis: Cutting the offer to 3 strongest reasons reduces cognitive load and accelerates conversion vs the current 5-bullet version.
Art direction: Nosh Project reference — solid bold background, single hero dog character, big sans-serif typography, pill CTA. Translated to Kismet by swapping the background to Coral F95736 and the CTA to Kale #036356.
Copy hierarchy:
- Kismet wordmark (top)
- ~~31.49** / first bag
- ① Free Scooper & Clip / ② Free Mystery Gift / ③ 10% Off Every Future Order
- “Over 31.49.”
- CTA: Subscribe & Save (Kale green pill)
- Risk reducer: “Cancel anytime. No lock-in.”
- Micro-copy: “Limited Time Only”
Asset URL: https://dashboard.kismetpets.com/uploads/library/images/c4b21bc8c2f746879b1171125079a8b2.jpg
Next steps: review legibility of text rendering, then generate 1:1 and 9:16 cuts for cross-placement testing.
Mentions
- Nosh-inspired visual style for static ads (defines)
- First-Bag Offer (new-customer acquisition) (defines)