campaign_id: null created_at: ‘2026-05-01T20:58:53.616348+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/front_end_design/3/ experiment_id: 9 id: 3 product_id: null skill: front_end_design title: 45-Day Gut Transformation Landing — Grid Extra Info updated_at: ‘2026-05-01T21:59:08.226183+00:00’
45-Day Gut Transformation Landing — Grid Extra Info
front_end_design · 2026-05-01
DRAFT landing page for the “Fix Your Dog’s Gut — 45-Day Transformation” ad
Live (preview) URL: https://kismetpets.com/pages/landings/45-day-gut-transformation
Admin URL: https://kismet-pets.myshopify.com/admin/content/entries/landings/197686919468
Status: DRAFT — pending review/publish + manual hero image attach
Template: landings.grid-extra-info (matches existing top performer food-clinically-proven-to-improve-gut-health)
Why this template
landings.grid-extra-info was chosen for BOFU conversion because it stacks: hero → educational intro → dynamic product grid → quiz CTA → scrolling text → interactive feature list → social. This gives a post-ad-click visitor the ladder they need: emotional hookup with the ad’s promise, proof, products to subscribe to, and a quiz fallback for the undecided.
Hero copy
- Hero title: “45 Days to Clinically Proven Gut Health.” (from positioning #9 winner — score 94)
- Hero description: “96% of dogs showed clinically improved gut health after switching to Kismet. Day 1 of 45 starts the moment you order.”
- SEO title: “45-Day Gut Health Transformation for Dogs | Kismet” (51 chars)
Body framework
Used the Day 3 → Day 14 → Day 45 transformation ladder from positioning #9 — the highest-CVR structure for this ad context because it addresses the unspoken “how fast will I see results?” question and creates three hooks instead of one. Followed by clinical receipts (96% / 100%), product mechanism (Nugs, pre/probiotics, real chicken), price reframe (150–300 fresh), and brand close (“It’s not kibble. It’s Kismet.”).
Product group
Reused existing “Clinically Proven Food” group (gid://shopify/Metaobject/184841601324, 3 products). Avoided creating a duplicate.
Hero imagery (generated, not yet attached)
- Desktop (16:9): asset 33826 — https://dashboard.kismetpets.com/uploads/library/images/a2e9b38256cf41639b48707471b4dc69.jpg
- Mobile (9:16): asset 33827 — https://dashboard.kismetpets.com/uploads/library/images/25ee46833dbc4b6686e47cc7b554d825.jpg
Both follow brand photography spec: stark strobe lighting, Coral/Baguette/Teal palette, joyful pet parent + healthy dog with visible Nugs in the bowl. Shopify upload failed (write_files scope missing on this connection) — images need manual attach in Shopify admin or a scope fix, then update_landing_page with hero_image_id / hero_image_mobile_id.
Outstanding before publish
- Attach hero images (manual upload OR grant
write_filesscope and re-run upload_image_to_shopify → update_landing_page) - User review of DRAFT preview
- Explicit publish approval →
publish_landing_page