campaign_id: null created_at: ‘2026-04-15T19:42:17.522862+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/dtc_ads/31/ experiment_id: null id: 31 product_id: 6 skill: dtc_ads title: Split Bowl Concept — Kismet vs Grey Fresh Mush updated_at: ‘2026-04-15T19:50:36.858595+00:00’
Split Bowl Concept — Kismet vs Grey Fresh Mush
dtc_ads · 2026-04-15
Split Bowl Concept — Kismet vs Fresh/Frozen
A single overhead bowl split 50/50 — one side radiant Kismet kibble + Nugs in a coral-red bowl, the other side sad grey fresh-food mush in a dull grey bowl. Pure visual metaphor, no copy needed on the hero.
v2 — Using real Kismet kibble as photographic reference (MediaAsset #27260)
- 1:1 (feed / Instagram): Asset #27263 — https://dashboard.kismetpets.com/uploads/library/images/333876fe52114355853f0db2288148f3.jpg
- 4:5 (Meta vertical): Asset #27264 — https://dashboard.kismetpets.com/uploads/library/images/293b81a8ca07481b8fa58e2a94ed1768.jpg
v1 (superseded)
- #27259 — initial split bowl without kibble reference
Headline options to pair with the image
- Which bowl would you rather eat from?
- Same dog. Same nutrition. $250 difference.
- Premium dog food shouldn’t cost $250/month.
- Fresh-quality. Without the fridge.
- One looks like dinner. One looks like defeat.
CTA
Switch to Kismet. Save $250+ a month. → Get 30% Off Your First Bag