campaign_id: null created_at: ‘2026-04-14T23:19:26.361992+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/dtc_ads/28/ experiment_id: null id: 28 product_id: 6 skill: dtc_ads title: Kismet vs Fresh & Frozen — v3 (Consolidated Clinical Stat) updated_at: ‘2026-04-14T23:19:26.362004+00:00’
Kismet vs Fresh & Frozen — v3 (Consolidated Clinical Stat)
dtc_ads · 2026-04-14
Kismet vs Fresh & Frozen — v3 (Consolidated Clinical Stat)
Third iteration. Merged the two clinical stats into a single line: 96% of dogs showed improved gut health and reduced inflammation. No more placeholder. Same cool palette as v2.
Headline
PREMIUM DOG FOOD SHOULDN’T COST $250/MONTH.
Them* (Fresh & Frozen Dog Food)
- 332/month for a 50 lb dog
- Lives in your fridge or freezer
- “Vet-formulated” — no clinical study
Us (Kismet — Chicken plus Nugs)
- $65.59/month for the same dog
- Shelf-stable. Pre- + probiotics in every bowl.
- Clinically tested: 96% of dogs showed improved gut health and reduced inflammation
CTA
Switch to Kismet. Save $250+ a month. Button: GET 30% OFF YOUR FIRST BAG
*vs. top fresh & frozen brands. 50 lb dog, Dec 2024 prices.
Palette
- Night 0F2B2B (primary text, CTA band)
- Teal #008490 (Us panel, CTA button)
- Turquoise 00C4D6 (headline accent, highlights)
- Moon DADACE (Them panel, muted)
- Off-white canvas
Creative assets
- 4:5 Meta feed: MediaAsset #27190
- 1:1 square: MediaAsset #27191
- Source reference: Chicken & Barley bag (MediaAsset #24)
Changes from v2
- Clinical stat consolidated: no more
[XX]%placeholder — single line “96% showed improved gut health and reduced inflammation” - No sub-bullets needed — even cleaner layout
Status
Copy is locked — ready for launch review. QA Gemini-rendered typography for spelling/legibility before media buy.