campaign_id: null created_at: ‘2026-04-14T20:29:30.378662+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/dtc_ads/27/ experiment_id: null id: 27 product_id: 6 skill: dtc_ads title: Kismet vs Fresh & Frozen — Cool Palette v2 (shortened copy) updated_at: ‘2026-04-14T20:29:30.378675+00:00’
Kismet vs Fresh & Frozen — Cool Palette v2 (shortened copy)
dtc_ads · 2026-04-14
Kismet vs Fresh & Frozen — v2 (Shortened Copy + Cool Palette)
Second iteration. Cut bullets from 5 to 3 per side to give the design breathing room. Switched palette from warm (Baguette/Coral/Blackberry) to cool (Night/Teal/Turquoise/Moon grey).
Headline
PREMIUM DOG FOOD SHOULDN’T COST $250/MONTH.
Them* (Fresh & Frozen Dog Food)
- 332/month for a 50 lb dog
- Lives in your fridge or freezer
- “Vet-formulated” — no clinical study
Us (Kismet — Chicken plus Nugs)
- $65.59/month for the same dog
- Shelf-stable. Pre- + probiotics in every bowl.
- Clinically tested:
- 96% improved gut health
- [XX]% less inflammation
CTA
Switch to Kismet. Save $250+ a month. Button: GET 30% OFF YOUR FIRST BAG
*vs. top fresh & frozen brands. 50 lb dog, Dec 2024 prices.
Palette
- Night 0F2B2B (primary text, CTA band)
- Teal #008490 (Us panel, CTA button)
- Turquoise 00C4D6 (headline accent, highlights)
- Moon DADACE (Them panel, muted)
- Off-white canvas
Creative assets
- 4:5 Meta feed: MediaAsset #27184
- 1:1 square: MediaAsset #27185
- Source reference: Chicken & Barley bag (MediaAsset #24)
Changes from v1
- Copy: ~50% reduction in text per column
- Bullets: 5 → 3 per side
- Sub-bullets: shortened (“96% of dogs showed clinically improved gut health” → “96% improved gut health”)
- Palette: warm (Baguette/Coral) → cool (Teal/Turquoise/Night/Moon)
- Disclaimer: cut in half
Open items
- Replace [XX]% inflammation placeholder with approved clinical stat
- QA Gemini-rendered typography for legibility and spelling