campaign_id: null created_at: ‘2026-04-02T05:52:11.553740+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/dtc_ads/21/ experiment_id: 12 id: 21 product_id: null skill: dtc_ads title: How It Works — 4-Card Medical Ads Carousel updated_at: ‘2026-04-02T05:52:11.553756+00:00’
How It Works — 4-Card Medical Ads Carousel
dtc_ads · 2026-04-02
How It Works — Medical Ads Carousel
Overview
4-card paid social carousel for Kismet using flat geometric icon illustration in a mid-century science-book style. Each card uses slide-specific icons with a consistent visual system across the full set.
Visual Direction
Graphic, intelligent, science-poster aesthetic inspired by vintage educational covers. Flat geometric icons, modular visual systems, diagram language, grid structures, connected nodes, bold simplified shapes, clean negative space.
Format
- 4:5 vertical, mobile-first
- Clean negative space for copy overlay
- No text baked into artwork
Card 1 — Why Kismet Works
Copy overlay: Why Kismet works · 4 proof points. 96% improved gut health. Art: Master diagram with four connected proof points in a grid/network. Icons for real protein (drumstick), pre+probiotics (capsule with microbe dots), freeze-dried nugs (cube shapes), and clinical proof (badge/checkmark). Kale green background. Asset ID: 20490
Card 2 — Real Protein First
Copy overlay: Real protein first · A stronger nutritional foundation. Art: One large hero drumstick icon with supporting symbols for strength, fuel, and foundation. Stacked block platform, lightning bolt, egg, bowl. Baguette cream background. Asset ID: 20491
Card 3 — Pre + Probiotics Built In
Copy overlay: Pre + probiotics built in · Supports gut health and digestion. Art: Most scientific card. Capsule icon, microbe dot clusters, wavy membrane absorption diagram, circular nutrient nodes connected by lines. Night dark background. Asset ID: 20492
Card 4 — Freeze-Dried Nugs. Proven Results.
Copy overlay: Freeze-dried nugs. Proven results. · Clinically shown to improve gut health in 96% of dogs. Art: Payoff card. Hero cluster of nug cubes, shield/badge with checkmark, ascending bar chart, sparkle accents, bowl with nugs. Coral red background. Asset ID: 20493
Color System Across Cards
| Card | Background | Primary Accent | Secondary |
|---|---|---|---|
| 1 | Kale #036356 | Coral F95736 | Mint 39E3AA |
| 2 | Baguette FFD8AD | Coral F95736 | Squash D25F14 |
| 3 | Night 0F2B2B | Mint 39E3AA | Pamplemousse FB9D30 |
| 4 | Coral F95736 | Baguette FFD8AD | Pollen F6D85F |
Anchor Motifs (reused for cohesion)
- Rounded rectangle / capsule shapes
- Circular nodes with connecting lines
- Concentric corner circles
- Molecule-chain dot pattern
- Bowl as container element
Mentions
- Transformation-over-fear creative strategy (mentions)