campaign_id: null created_at: ‘2026-03-27T22:41:20.967971+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/market_research/13/ experiment_id: 8 id: 13 product_id: null skill: market_research title: 80-Topic Axis Discovery — New Persona Dimensions (March 2026) updated_at: ‘2026-03-27T22:41:20.967985+00:00’
80-Topic Axis Discovery — New Persona Dimensions (March 2026)
market_research · 2026-03-27
80-Topic Axis Discovery — Perplexity Research Sweep
Experiment: 100-Topic Axis Discovery (ID: 8)
Date: 2026-03-27 | Queries: 80 | Source: Perplexity AI
6 New Axes Implemented (Gen 15)
1. information_source
- DogFoodAdvisor influences 56% of owners (more than vets at 25%)
- Values: vet_primary, dfa_driven, reddit_forums, influencer_led, shelf_grabber
2. dog_size
- Cost/day for 50lb dog: kibble 4.86, fresh 11, freeze-dried 19.22
- Values: small, medium, large, giant
3. decision_confidence
- 62% of puppy owners overwhelmed by food choices
- 52% find dog nutrition more confusing than human nutrition
- Values: confident, cautious_researcher, overwhelmed, paralyzed
4. guilt_driver
- 56% of pet parents feel general pet guilt
- Kibble guilt drives upgrades to fresh/premium
- Values: none, kibble_guilt, time_guilt, cost_guilt
5. corporate_trust
- 12% exclusive indie, 21% exclusive corporate, 41% agnostic
- Values: indie_loyal, corporate_trusting, agnostic, anti_corporate
6. proof_response
- Fear outperforms aspiration in pet food marketing
- 88% report visible health improvements after switching
- Values: responds_to_fear, responds_to_aspiration, needs_visible_results, needs_clinical_data
Key Statistics from 80 Queries
- 90% view pets as family; 77% carnivore owners feed dogs same diet
- 70% say dog is as picky as their child; 33% switched cheaper in last 12 months
- Freeze-dried $422M market, 21.3% YOY growth; fresh up 86% since 2021
- Meta ads: 8.95% conversion; lifestyle imagery 50% higher CTR