campaign_id: null created_at: ‘2026-03-12T17:42:04.826561+00:00’ dashboard_url: https://dashboard.kismetpets.com/context/direct_response_copy/4/ experiment_id: null id: 4 product_id: null skill: direct_response_copy title: March Madness Bracket — Organic Instagram Strategy (Final) updated_at: ‘2026-03-12T18:40:58.065681+00:00’
March Madness Bracket — Organic Instagram Strategy (Final)
direct_response_copy · 2026-03-12
Kismet March Madness Bracket — Organic Instagram Strategy
Format
- 1 static Feed post (4:5 ratio) — the bracket graphic
- Stories — poll stickers for each matchup, rolled out over multiple rounds
The Bracket: 8 Products, 3 Rounds
LEFT SIDE — FOOD & TOPPERS
- Chicken & Barley Recipe
- Salmon & Brown Rice Recipe
- Beef & Sweet Potato Nugs
- Multivitamin Shakers
RIGHT SIDE — SLOW COOKED TREATS 5. Salmon Squares 6. Salmon Sticks 7. Beef Squares 8. Beef Sticks
Feed Post — Design Brief for Designer
Dimensions: 1080 × 1350 (4:5 Instagram portrait)
Background: Solid Kismet Turquoise (#00C4D6)
Layout: Classic 8-seed single-elimination bracket — 4 products down the left edge, 4 down the right, bracket lines converging to center through 3 rounds (Quarterfinals → Semifinals → Championship).
Product images: Real Kismet packaging cutouts (no backgrounds, no frames, no boxes). Product photos float directly on the turquoise. Source from product photography in the media library.
Center illustration: Illustrated dog in Kismet illustration style (hand-painted, expressive brush strokes, duo-tone coral F95736 body with dark #450603 details). Dog wears the Kismet Pack Bandana (reference Asset #82/83 for the specific bandana pattern). Dog holds a golden trophy overhead triumphantly. AI-generated version available as Asset #809 on the dashboard — designer can use as reference or starting point.
Typography:
- Headline: “KISMET MARCH MADNESS” in SansPlomb (bold, uppercase)
- Product names: Aperçu (bold)
- “VOTE IN STORIES” CTA: Aperçu (bold, uppercase, letterspaced)
- All text in cream/white (#FFFDF5)
No starbursts, no decorative shapes behind products. Clean and confident.
Feed Post — Caption
> March Madness but make it Kismet. 🏀 > > 8 products. 3 rounds. 1 champion. You decide. > > Head to Stories to cast your votes → We’ll update the bracket as products get eliminated. > > Drop your winner prediction in the comments 👇
Stories — Voting Rounds
How It Works
Each round, post a series of Stories with poll stickers — one matchup per slide. Followers tap to vote. Results determine who advances.
Round 1 — Quarterfinals (4 matchups, 1–2 days)
Each Story slide: split-screen product photos on turquoise, “VS” centered, poll sticker with product names, one punchy line.
Matchup 1: Chicken & Barley vs. Salmon & Brown Rice “The OG rivalry. Chicken or fish — pick a lane.”
Matchup 2: Beef & Sweet Potato Nugs vs. Multivitamin Shakers “The protein boost vs. the daily essential. Only one moves on.”
Matchup 3: Salmon Squares vs. Salmon Sticks “Same salmon. Different shape. This is the debate that matters.”
Matchup 4: Beef Squares vs. Beef Sticks “Square up or stick with it. Your call.”
Round 2 — Semifinals (2 matchups, 1 day)
Story intro slide: “4 remain. It gets personal from here.” 2 poll slides with Round 1 winners.
Round 3 — Championship (1 matchup, 1 day)
Story intro slide: “The final. 24 hours to vote.” 1 poll slide. Let it ride for the full 24-hour Story window.
Champion Reveal
Final Story slide: “YOUR 2026 KISMET MARCH MADNESS CHAMPION 🏆: [WINNER]” Product hero shot with gold (Curry E0BA22) accents.
Rollout Cadence
| Day | What Goes Up |
|---|---|
| Monday | Feed post: Bracket reveal (pin to profile) |
| Tue–Wed | Stories: Quarterfinals (2 matchups/day) |
| Friday | Stories: Semifinals (2 matchups) |
| Monday | Stories: Championship (24hr vote) |
| Tuesday | Stories: Champion reveal |
Total runtime: ~8 days.
Tips for Maximizing Engagement
- Pin the Feed post so it stays top of profile during the tournament
- Use the countdown sticker on Stories the day before each new round
- Share poll results on the slide after each matchup closes
- Reshare hot takes from comments/DMs between rounds
- If there’s a surprise upset, lean into it: “MULTIVITAMIN SHAKERS TOOK DOWN THE NUGS. CHAOS.”
- Optional: After crowning a winner, run a 48-hour discount code on the winning product
Available Assets
- Illustrated dog mascot (Asset #809 on dashboard) — coral dog with Kismet bandana holding trophy, turquoise background, Kismet illustration style. Use as-is or as reference for your designer.
- Product image references — all 8 products available in the media library as clean product photography (Assets #24, #103, #133, #139, #148, #157, #166 + Product #1 for Nugs)
- Pack Bandana reference — Assets #82, #83
- Kismet illustration style references — Assets #387, #389