aliases: [] canonical_name: Static hero vs. carousel — Phase 1 quick-win A/B test dashboard_url: https://dashboard.kismetpets.com/context/concepts/theme/static-hero-vs-carousel-test/ id: 140 kind: theme last_synthesized_at: ‘2026-05-06T17:51:25.016354+00:00’ slug: static-hero-vs-carousel-test updated_at: ‘2026-05-06T17:51:25.016628+00:00’
Static hero vs. carousel — Phase 1 quick-win A/B test
Theme — static-hero-vs-carousel-test
Highest-priority Phase 1 test in measurement:1’s A/B roadmap. Control: current 3-slide carousel. Variants: static “Root Cause Fix” hero (A), static “Picky Eater” hero (B), static “See It In Days” hero (C). Traffic split 25/25/25/25, ~4,000 visitors per variant for 5% MDE at 80% power, 2–3 weeks expected. Primary metric: homepage → PDP CTR. Secondary: quiz start, bounce.
Industry priors place static heroes at +10–20% over carousels — the test exists not to discover whether static wins, but to identify which static hero wins for Kismet specifically. Variant A maps to gut-fix-angle / health-problem-solver-segment; Variant B maps to picky-eater-objection / picky-eater-parent-segment; Variant C is a visible-results frame that aligns with perfect-logs-as-proof.
Pair with the email-popup-timing test (Test 1.2) and the social-proof-strip test (Test 1.3) running simultaneously — they touch independent surfaces of the homepage so concurrent execution is fine. This test is the leading-edge of the clinical-proof-buried-fold thesis — directly attacks the carousel that’s hiding the differentiator.