aliases:


Path B composite workflow (real packaging into AI scene)

Mechanism — path-b-composite-workflow

Production technique for Kismet retail and lifestyle hero imagery: AI-generate the empty scene (aisle, fixture, environment) with no Kismet products in it, then composite the real, brand-owned packaging artwork onto the shelves via background-removed cutouts. Result: every package on screen is the actual brand asset — no AI redraws, no stylized variants, no logo drift.

Why it matters: pure prompt-to-image renders are unreliable for branded packaging. Logo, wordmark, recipe-name typography, palette callouts, and badge placement all drift. Path B sidesteps drift entirely by treating the AI as a scene-builder only, not a brand-asset generator. Brand-locks (logo, wordmark, palette of Coral / Kale / Pollen / Salmon / Pamplemousse / Teal) come through pixel-perfect.

Used for the Target Mid-Aisle Display retail hero (dtc_ads #33) and is the recommended default for any target-retail-launch or wholesale-pitch deliverable. Sister technique for early-stage 8-SKU mockups is full AI render (dtc_ads #32) when speed matters more than packaging fidelity — but Path B is the correct choice for any asset that will leave internal review.

Process notes: floodfill chroma masking from corners for clean cutouts, soft contact shadows under each product, slight warm tone-match to scene lighting, 2400x1792 final composite at 4:3.

Aliases

  • Path B
  • Path B composite
  • real packaging composite

Referenced by