aliases:
- Palette A/B
- Warm Citrus / Fresh Natural / Bold Scroll-Stopper
- 3-palette test canonical_name: Palette A/B test protocol (Warm Citrus / Fresh Natural / Bold Scroll-Stopper) dashboard_url: https://dashboard.kismetpets.com/context/concepts/mechanism/palette-ab-test-protocol/ id: 46 kind: mechanism last_synthesized_at: ‘2026-05-06T15:18:20.067454+00:00’ slug: palette-ab-test-protocol updated_at: ‘2026-05-06T15:18:20.067658+00:00’
Palette A/B test protocol (Warm Citrus / Fresh Natural / Bold Scroll-Stopper)
Mechanism — palette-ab-test-protocol
Three-variant Meta A/B protocol from dtc_ads #29 that holds copy, layout, and product reference (real Chicken & Barley packaging, MediaAsset #24) constant and varies only the brand-palette to isolate which color system actually moves CTR + thumb-stop on cold and warm audiences. Variant A — Warm Citrus (Baguette canvas / Coral Us-panel / Squash accents / Blackberry CTA — MediaAsset #27192) is the on-brand retail-premium read. Variant B — Fresh & Natural (Moon canvas / Kale Us-panel / Mint accents / Night text — #27193) leans clinical/wellness. Variant C — Bold Scroll-Stopper (Baguette canvas / Blackberry Us-panel / Pollen accents / Night text — #27194) maximizes contrast for cold traffic.
Run protocol: ~$50/day per variant for 5–7 days, kill the two losers based on CTR + thumb-stop rate. Hypothesis encoded in the test plan — Warm Citrus wins warm audiences, Fresh Natural wins gut-health-aware audiences, Bold Scroll-Stopper wins cold-traffic thumb-stop but may feel less premium. After A/B closes, build 1:1 and 9:16 resizes of the winner before scaling spend; the 4:5 from the test is the Meta feed primary.
Operates as the standard scaffolding any dtc_ads concept can drop into when the copy is locked and the design system needs a winner — meaning future BOFU comparison concepts (two-fifty-monthly-price-gap, ingredient-you-can-name-angle executions) reuse this protocol rather than re-inventing palette logic per concept. Open items binding: QA typography/spelling on every Gemini render, swap real packshot via Figma overlay if the product render lands soft, and never ship without a 1:1 + 9:16 of the winner. Pairs with real-world-photography-mandate — Gemini palette tests are exploration; final winner gets photographic upgrade before scale.
Aliases
- Palette A/B
- Warm Citrus / Fresh Natural / Bold Scroll-Stopper
- 3-palette test