current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/19/ id: 4 last_compacted_at: null scope_id: 19 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T15:18:43.922506+00:00’
Experiment: 19
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 11:18 [ingest:dtc_ads:30]: Ingested dtc_ads #30 — visible-food-difference-angle BOFU creative test (score 94, 6 static directions, 1:1 Meta feed, all Gemini-generated). Anchor claim: “If you can’t see the food, it’s not food.” Closing tagline locked as “It’s not kibble, it’s Kismet.” Six directions on different brand seamless palettes — Two-Bowl Overhead (Coral, lead control), Macro Hero Bowl (Teal), magnifying-glass-conceptual-gag (Pollen, highest distinctiveness), Ingredient Deconstruction Flat-Lay (Baguette), Lifestyle Dog Mid-Bite (Salmon, emotional retarget), Kinetic Pour/Food Rain (Mint, viral). Audience: BOFU — site visitors, ATC abandoners, competitor-brand visitors. Suggested split 40% Direction 1 control / 15% each on the rest. Hard rules: Gemini renders are exploration only — produce real photography for top-2 winners before scaling; build 4:5 + 9:16 resizes after the 3–5 day kill window; pair every visual with the 96% clinical stat so the bowl never carries the claim alone. Per the v3 dtc_ads pivot, bowl-led concepts no longer carry positioning weight — Visible Food Difference earns BOFU rotation only.