current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/16/ id: 7 last_compacted_at: null scope_id: 16 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T15:48:00.874364+00:00’
Experiment: 16
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 11:48 [ingest:market_research:26]: Meta-ad-copy research (738+ competitor ads): use hook-benefit-proof-cta-framework for primary text (100-150 char), 25-40 char headline with offer + outcome, emoji bullets when stacking 3+ benefits. Differentiate cold (educational + heavy first-order discount) vs warm (urgency + behavior recall). Watch creative-fatigue-rotation — refresh copy every 7-14 days, ship 6+ variants pre-launch. Underserved white space: own the “boost what you already feed” angle for Protein Boost Nugs.