current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/3/ id: 17 last_compacted_at: null scope_id: 3 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T18:13:38.225151+00:00’
Experiment: 3
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 14:13 [steward:37]: Ingested market_research:4 (pain-points → trial). New concept risk-reversal-trial-formula: stack money-back guarantee + 7–10 day transition guidance + freeze-dried nugs as palatability hook to remove switching anxiety. MR:4 calls money-back guarantees “the single most effective risk-reversal” and notes they’re under-used in pet food. Operational gap: move free-treats sweetener to order 1 alongside an explicit guarantee. Pairs with clinically-proven-gut-health, fresh-food-cost-objection, picky-eater-objection.