current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/15/ id: 8 last_compacted_at: null scope_id: 15 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T15:48:05.664487+00:00’
Experiment: 15
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 11:48 [ingest:market_research:25]: Ambassador program research: build on superfiliate with 3-tier structure (Pack / Pack Leaders / Alpha Pack) and human-fronted-creator-strategy (60% human-fronted, 40% pet-persona). Highest-ROI recruitment is mining existing high-NPS customers. Hybrid incentives win — commission (10-20% tiered) + free product + exclusive access + gamification. Maev’s “The Club” is the closest competitive model; Kismet wins by offering higher commissions and cobranded LPs Maev lacks. Target 1,000-2,000 ambassadors by month 12.