current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/12/ id: 11 last_compacted_at: null scope_id: 12 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T16:38:48.700454+00:00’
Experiment: 12
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 12:38 [ingest:dtc_ads:21]: “How It Works” 4-card carousel pairs flat geometric mid-century icon illustration with clinically-proven-gut-health as the campaign payoff. Cards: (1) Why Kismet Works — 4 proof points network (kale green); (2) Real Protein First (baguette cream); (3) Pre + Probiotics Built In — most scientific, microbe diagram (night dark); (4) Freeze-Dried Nugs. Proven Results — payoff with shield + bar chart, “96% improved gut health” claim (coral red). Anchor motifs: capsule shapes, circular nodes, molecule-chain dots, bowl. Validates the transformation-over-fear-creative approach by leaning visual-credibility-first instead of fear hooks. Asset IDs 20490–20493.