current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/9/ id: 2 last_compacted_at: null scope_id: 9 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T17:28:45.917029+00:00’
Experiment: 9
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 10:46 [ingest:front_end_design:3]: Ingested front_end_design #3 — production DRAFT of “45-Day Gut Transformation” landing page on landings.grid-extra-info template. Hero copy “45 Days to Clinically Proven Gut Health” sourced from positioning #9 winner. Body uses Day 3 → Day 14 → Day 45 transformation ladder (now seeded as concept). Reuses Clinically Proven Food product group (no duplicate group created). Hero images generated (assets 33826/33827) but not yet attached — Shopify upload blocked by missing write_files scope. Outstanding: manual hero attach, review, publish approval.
- 2026-05-06 13:17 [ingest:positioning:9]: Ingested positioning:9 — winner “45 Days to Clinically Proven Gut Health” (94/100). New concepts: forty-five-day-clinical-timeline and transformation-ladder-milestones. Best for skeptical, research-heavy buyers; pairs with last-food-youll-try-angle + guarantee for risk reversal. CRITICAL: confirm 45-day matches clinical protocol before going to creative.
- 2026-05-06 13:17 [ingest:positioning:8]: Ingested positioning:8 — winner “The Last Food You’ll Try” (90/100). New concepts: last-food-youll-try-angle and segment food-odyssey-buyer. Stacks with forty-five-day-clinical-timeline + guarantee. Targets the exhausted buyer who’s tried 5–15 brands — segment distinct from fresh-food churners (efficacy + decision fatigue, not price).
- 2026-05-06 13:27 [steward:ingest:positioning:6]: Ingested positioning:6 — gut-health ad-creative angles. Winner: perfect-poops-proven-angle (9.0/10), pairs poop-talk humor with ninety-six-percent-clinical-improvement for scroll-stop + credibility punch. Secondary: anti-fresh-food-angle (8.1/10) for fresh-food churner retargeting. Brand-level position remains gut-fix-angle; this layer is the ad-execution variant.
- 2026-05-06 13:28 [steward:ingest:market_research:14]: Ingested market_research:14 — gut-health market mapping (234M digestive supps, 120%+ topper growth). New concepts: postbiotic-first-mover-positioning (no DTC dog brand owns it), gut-mood-connection-angle (untapped behavior/anxiety angle), toppers-mixers-category-growth (validates Shakers expansion). White space: gut-health-built-into-food + postbiotic + gut-mood — all unclaimed.