current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/7/ id: 14 last_compacted_at: null scope_id: 7 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T17:36:08.552539+00:00’
Experiment: 7
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 13:36 [steward:run-29]: Run 29 ingest of MR:12 (10-topic Purchase Decision sweep, 68 citations). Three macro concepts now linked: health-condition-switch-trigger (60–80% switch rate on allergies / sensitive stomach / skin — Kismet absent from every condition list, biggest unfilled distribution gap), premium-trade-up-paradox (33% trade down vs 70% pay more for health benefits — frame upgrades as outcome, not premium), and farmers-dog-cornell-metabolomic (the DTC clinical-proof bar — sets the procedural standard for any clinically-proven-gut-health copy). Feeds directly into the strategic shortlist: condition-keyword SEO + paid, vet advisory board build, third-party heavy-metals testing per clean-label-project-heavy-metals. The five strategic gaps in the result (no condition-list visibility, no vet channel, freeze-dried invisibility, no published contaminant testing, no Reddit/DFA placement) are the steward’s recommended next-experiment scoping inputs.