current_version: 0 dashboard_url: https://dashboard.kismetpets.com/context/briefs/experiment/14/ id: 9 last_compacted_at: null scope_id: 14 scope_type: experiment token_count: 0 updated_at: ‘2026-05-06T16:38:36.951452+00:00’
Experiment: 14
No compacted body yet — this brief has only pending deltas.
Source deltas since v0
- 2026-05-06 12:34 [ingest:market_research:22]: Ingested market_research #22 (Top 30 Kismet Ads — Decision Axis Analysis, April 2026). Three new concepts canonicalized: ai-persona-simulation-pipeline (the methodological mechanism — 10,500 personas × 110 ads × 4 dimensions, Purchase weighted 50%), discount-trust-stack-formula (Tier 1 ad architecture, composite 8.35-8.49, dominant segment performance), five-canonical-ads-shortlist (operational MVP creative set: kismet_085/100/090/110/089 for >95% segment coverage). Key counterintuitive finding: emotional_pull negatively correlated with composite (r=-0.298) — aesthetics without trust signals lose money. Big Flavor Yellow (5.33) is the canonical anti-pattern.
- 2026-05-06 12:38 [ingest:measurement:2]: Persona simulation (10,500 personas × 110 ads, r=0.386 vs human) yielded two reusable findings: trust-beats-uniqueness-finding (clinical/vet trust signals score +0.228; uniqueness scores −0.272) and purchase-urgency-top-driver (urgency r=+0.499, the #1 driver). Top creatives stack trust + urgency; “Health Is A Shared Ritual” is the strongest non-discount brand ad at 8.30. Celebrity Chrissy/JL Shakers underperform mean (7.32 vs 7.55). Retire kismet_021/022 “Big Flavor yellow” (worst, 5.33). Reactivate clinical creatives (“Trust Your Gut”, “96% Saw Results”) for high-intent retargeting.